Global Embeddings, Local Signals: Zero-Shot Sentiment Analysis of Transport Complaints

Public transport agencies must triage thousands of multilingual complaints every day, yet the cost of training and serving fine-grained sentiment analysis models limits real-time deployment. The proposed “one encoder, any facet” framework therefore offers a reproducible, resource-efficient alternative to heavy fine-tuning for domain-specific sentiment analysis or opinion mining tasks on digital service data. To the best of our knowledge, we are the first to test this paradigm on operational multilingual complaints, where public transport agencies must prioritize thousands of Russian- and Kazakh-language messages each day. A human-labelled corpus of 2400 complaints is embedded with five open-source universal models. Obtained embeddings are matched to semantic “anchor” queries that describe three distinct facets: service aspect (eight classes), implicit frustration, and explicit customer request. In the strict zero-shot setting, the best encoder reaches 77% accuracy for aspect detection, 74% for frustration, and 80% for request; taken together, these signals reproduce human four-level priority in 60% of cases. Attaching a single-layer logistic probe on top of the frozen embeddings boosts performance to 89% for aspect, 83–87% for the binary facets, and 72% for end-to-end triage. Compared with recent fine-tuned sentiment analysis systems, our pipeline cuts memory demands by two orders of magnitude and eliminates task-specific training yet narrows the accuracy gap to under five percentage points. These findings indicate that a single frozen encoder, guided by handcrafted anchors and an ultra-light head, can deliver near-human triage quality across multiple pragmatic dimensions, opening the door to low-cost, language-agnostic monitoring of digital-service feedback.