Exploring FinTech Adoption Among Students in Pakistan

This research explores the adoption of Financial Technology (FinTech) services among university students in Pakistan, focusing on their attitudes, usage patterns, and factors influencing adoption. The study investigates how digital banking, mobile payments, and other FinTech applications are reshaping financial behaviors in a developing economy context. Using established adoption models, the research highlights key drivers such as perceived ease of use, trust, and financial literacy, while also addressing barriers including security concerns and lack of awareness. Findings contribute to the understanding of FinTech adoption in emerging markets and provide insights for policymakers, educators, and financial service providers aiming to enhance financial inclusion among youth in Pakistan.