Leveraging Kansei Philosophy to Support Product Design Criticism

The world of design, especially in the field of industrial design, is facing a noticeable poverty in the art and science of design criticism. And because the nature of the products depends mainly on their function, therefore evaluating the design based on its usability aspects was the prevailing. But in fact, evaluating a design is very different from criticizing it. Design criticism is a kind of description of the impression the design leaves on the conscience of recipient. But how can we make criticism comprehensive and neutral if the critic is talking about what the design has left on his conscience? Many of design experts have tended to rely on experience