Aspects of Environmentally Friendly Marketing

Abstract Overall, in the modern era of globalization, consistently retaining the customer or consumer is a major challenge. It is an essential matter for us to maintain the natural balance. Today's conscious consumer is also showing great awareness about environmental problems. To overcome this very problem, a new concept has emerged in the world. In it, the use and marketing of products can also be done effectively by taking care of atmospheric or environmental safety. This very perspective or concept has been named environmentally friendly marketing.As India is a developing country and one of the fastest-developing nations, it is necessary to continuously make full use of resources to balance both internal and external trade. In the developing and developed world, sustainable development is seen as an important policy for the entire country. Through environmentally friendly marketing, progress is achieved by making full use of the various resources available in the country. In today's era of globalization, privatization, and liberalization, this has certainly become a challenge. In the present research article, the various aspects or dimensions of environmentally friendly marketing will be studied in detail. Through environmentally friendly marketing, the various opportunities or benefits and challenges will be appropriately discussed.