Application of Generative AI in the Interior Design of Autonomous Vehicles

With the development of autonomous driving technology, the car's interior space is changing from driver-oriented to passenger experience-oriented, which makes the car's interior design face the demand for innovation and development space. Therefore, to promote the in-depth application of AI technology in car design, this study examines the interior design of autonomous vehicles as a case study to investigate the effectiveness of generative AI applications in automotive interior design and to evaluate the quality of the generated content. Using a questionnaire survey method, designers from different professions were invited to assess the design quality of generative AI. The findings reveal that RAG-LLM and ChatGPT significantly outperform LLM in terms of the quality of design research texts, with ChatGPT-generated texts being particularly well-received by designers. Furthermore, leveraging the high-quality text outputs from ChatGPT, the concept design renderings generated by Midjourney were also highly regarded by designers with different levels of experience.