INNOVATION AND COMPETITIVENESS IN EXPORT-ORIENTED ENTERPRISES: TRENDS AND STRATEGIC DIRECTIONS

Innovation is increasingly recognised as a key driver of competitiveness for export-oriented enterprises (EOEs) in rapidly changing global markets. This article examines global supply chain trends, including artificial intelligence (AI), digital maturity, and sustainability, alongside Uzbekistan’s recent legislative reforms. The findings indicate that long-term competitiveness requires aligning enterprise-level innovation with institutional reforms. Practical recommendations are outlined for businesses, policymakers, and international partners to foster a resilient innovation ecosystem.