A Design Methodology to Motivating Sustainable Behavior for The Consumer of Printed Clothing Fabrics

Summary Because humans are innovators and users of artifacts and processes, and constrained by limited resources, a sustainable approach with the human element at the center of design in vital today. Managing and understanding technical and analytical issues related to the human element is a fundamental challenge for practitioners to develop and improve design strategies that address human needs, capabilities and constraints. Although interest in sustainability has increased in recent decades, direct progress toward developing sustainable clothing designs remains unclear. Sustainability methods are mostly implemented as post-treatment activities, rather than as a proactive approach to do no harm. So, sharing a sustainable consumption strategy with a human-centered (consumer) design strategy provides an approach to address unsustainable printed clothing consumption behavior, while achieving consumer satisfaction