07. ADOPTION AND USAGE OF TECHNOLOGY-DRIVEN BANKING SERVICES IN COMMERCIAL BANKS: A STUDY IN VIRUDHUNAGAR DISTRICT

After demonetization, the tradition of digital banking has gained more weightage and the Indian banks are very busy in delivering e-banking and internet banking services even to customers of rural and remote India. Hence in this transformation stage from conventional banking to contemporary banking, there is a strong need to understand the level of satisfaction of bank customers about technological up gradations in banks. Their demographic profile variables including age, sex, education and monthly income may influence the levels of satisfaction towards modern banking services. The researcher has taken efforts to present the attitude of customers towards e-banking services in Virudhunagar district.