<b>Generative AI in higher education: An integrated framework for generative AI adoption and pedagogical transformation with Trust as a mediator</b>

This empirical research developed and tested a multi-model framework for generative AI adoption in higher education settings in general and in B-schools in particular. This empirical research integrated the constructs from Task Technology Fit, Diffusion of Innovation, Technology-Organization-Environment, Technology Acceptance Model and the extended Unified Theory of Acceptance and Use of Technology model to develop a thorough approach to understand and adopt generative AI in higher educational settings.<br>