OPTIMIZATION OF MANAGEMENT OF SUSTAINABLE DEVELOPMENT PROCESSES IN TELECOMMUNICATION COMPANIES: THE USE OF TELECOMMUNICATION TECHNOLOGIES

The paper considers the possibilities of optimizing the management of sustainable development processes in the telecommunications sector through the use of proprietary technologies. The necessity of developing a comprehensive strategy for sustainable development, including SMART goals integrated into all aspects of business, taking into account the specifics of the industry and ensuring transparency, is analyzed. Practical examples of the use of telecommunication technologies for monitoring and managing energy consumption (Smart Grids, data center optimization), electronic waste management (RFID, EPR), supply chain optimization (blockchain, IoT) are considered. The potential of telecom technologies to achieve the goals of sustainable development and increase the competitiveness of companies is demonstrated.