TỔNG QUAN VỀ VAI TRÒ CỦA KINH DOANH TRỰC TUYẾN TRONG PHÁT TRIỂN KINH TẾ HỘ VÀ HÀM Ý CHÍNH SÁCH Ở VIỆT NAM

This paper provides an overview of the role of online business in the development of household economies in Vietnam in the context of digital transformation. The study employs methods of collecting, synthesizing, and analyzing secondary data from academic journals, scientific articles, and reports issued by domestic and international organizations. The results showed that online business has become a growing trend, helping households expand markets, reach customers more effectively, reduce operating costs, increase income, and create additional employment opportunities. It examines the relationship between online business and household economic development through various aspects, including market expansion, cost optimization, enhanced competitiveness, and job creation. The research also identifies several opportunities to promote the household economic development such as the rapid growth of digital platforms, supportive government policies, and increasingly improved digital infrastructure. However, challenges remain, including limited digital skills, high advertising costs, and intense competition from larger enterprises. Based on these findings, the article proposes solutions to improve the effectiveness of online business, thereby contributing to the modernization and sustainable development of the household economy.