Probabilistic Sales Model Selection Considering Consumer Risk Aversion

Consider a supply chain system consisting of a manufacturer and a retailer, and also consider the impact of consumer risk aversion on the introduction of probabilistic sales, establish a game model of centralized and decentralized decision-making for the retailer without probabilistic sales mode and centralized and decentralized decision-making for the retailer with probabilistic sales mode, study the optimal sales mode choice of the retailer in the presence of risk aversion of the consumer, and analyze the impacts of the differences in sales modes on the sales price and the sales profit. Analyze the impact of sales model differences on sales price and sales profit. When the probabilistic sales model is not introduced, new products and slow-moving products are sold, and when the probabilistic sales strategy is introduced, not only new products and slow-moving products but also the probabilistic products composed of them are sold.