<b>Transformative Entrepreneurship: Linking Innovation and Digital Strategy</b>

Entrepreneurship has evolved beyond traditional boundaries, driven by rapid technological advancements and digital disruption. Transformative entrepreneurship refers to the capacity of entrepreneurs to leverage innovation and digital strategy to create scalable, sustainable, and impactful ventures. This paper investigates how digital strategy acts as a conduit for innovation, enabling entrepreneurs to navigate uncertainty, foster agility, and build competitive advantage.In today’s dynamic business environment, entrepreneurs are increasingly required to think beyond incremental improvements and embrace transformative approaches that integrate technology, market insight, and strategic foresight. The convergence of digital tools, data-driven decision-making, and networked ecosystems has created unprecedented opportunities for value creation, but it has also heightened the complexity and volatility of the entrepreneurial landscape. Understanding how entrepreneurs can harness these capabilities to drive meaningful changes is essential for both academic inquiry and practical application.