36. FASHION ENTREPRENEURSHIP: BUILDING A SUCCESSFUL TEXTILE BUSINESS

The fashion and textile industry is one of the most dynamic sectors globally, combining creativity, culture, and commerce. Fashion entrepreneurship allows designers and innovators to transform creative ideas into viable businesses that impact the economy and society. This paper explores the fundamental aspects of starting and running a successful textile business. Key areas include market research, business planning, brand development, product strategy, marketing, financial management, and sustainable practices. The study also emphasizes the growing importance of sustainability, digital innovation, and ethical standards in modern fashion enterprises. By understanding these principles, aspiring entrepreneurs can create innovative, profitable, and socially responsible textile businesses.