AZƏRBAYCANDA BİZNES FƏALİYYƏTİNDƏ STRATEJİ İDARƏETMƏNİN SOSİAL-İQTİSADİ BAXIMDAN TƏHLİLİ

This article is dedicated to strategic management with the aim of expanding foresight horizons, strengthening capabilities, and developing an organization's ability to respond promptly to changes in the external environment. The absence of strategic management poses a serious threat to an organization's existence, depriving it of the ability to forecast and plan. At the same time, this situation forces the organization to make only short-term and delayed decisions. In a highly competitive and rapidly changing environment, business organizations must develop long-term strategies by considering external conditions. A long-term strategy enables organizations to track changes and adapt accordingly. Experience shows that many business organizations either lack a strategy or have an improperly structured one. This leads to failure in market competition due to the decision not to change the environment. For every business organization, the strategy development process must be unique and specific. This is because the process depends on the organization’s market position, development dynamics, potential, competitors' behavior, and economic conditions