TECHNOLOGICAL CHALLENGES OF THE CIRCULAR ECONOMY

The article reviews the technological, standardization, and product design challenges of the circular economy in Georgia. The implementation of the circular economy, aimed at maximizing resource use and minimizing waste, represents a challenge for countries. The study shows that outdated infrastructure, limited R&D capabilities, lack of standards and metrology, and product designs that are difficult to recycle create significant barriers. The article emphasizes that the effective implementation of sustainable circular practices requires the modernization of technological processes, support for innovation, improvement of standardization, and changes in product design. The analysis is important for Georgia as a country striving to strengthen the model of a sustainable economy through optimized resource use and the preservation of environmental sustainability.