Memes as a New Mode of Cultural Expression in English: A Study with Reference to India

Abstract With the rise of digital media, memes have evolved from simple humorous visuals into potent tools of cultural communication. This research delves into the use of English-language memes in India, investigating their role in reflecting and shaping societal values, popular sentiments, and everyday experiences. Through the lens of digital culture, the paper examines how memes serve as platforms for identity expression, political commentary, and linguistic creativity. It highlights the intersection of global digital language—primarily English—with local cultural elements, illustrating how memes act as participatory narratives in India’s vibrant and diverse socio-cultural environment. Keywords: digital media, memes, cultural communication