STRATEGIY AND ENTREPRENEURIAL MANAGEMENT IN INTERNATIONAL BUSINESSES.

One of the most vibrant areas of economic activity in the linked world of today is international business. Businesses of every type are working together, investing, and trading across borders more and more. Operating internationally, however, presents both potential and formidable obstacles, including cultural differences, complicated regulations, volatile markets, and international rivalry. Two key success factors in this situation are strategy and entrepreneurial management. While strategy gives businesses the long-term framework they need to compete globally, entrepreneurial management gives them the adaptability and creativity they need to deal with quickly shifting international settings [1].