THE IMPACT OF MARKET, LEARNING, AND ENTREPRENEURIAL ORIENTATIONS ON NIGERIAN SMES' PERFORMANCE

Drawing on the resource-based view theory, the present study investigates the impact of market, learning, and entrepreneurial orientations on Nigerian SMEs' performance. A cross-sectional questionnaire technique was applied to gather data. The surveys were distributed to 551 owners and managers of SMEs in Kano, Nigeria. A total of 271 usable responses were used for the final data analysis. The results showed that learning and entrepreneurial orientations have a significant effect on Nigerian SMEs’ performance. However, market orientation was found not significant in influencing the performance of SMEs. Managers could use the finding in formulating strategies of their SMEs, especially by demonstrating learning and entrepreneurial orientations.