Answering the Call: Reclaiming the Hero's Journey for Human Agency in an AI-dominated World

As artificial intelligence (AI) disrupts workplaces, the question is no longer whether organizations will adopt these technologies, but how individuals will emotionally navigate their arrival. Among emerging emotions, fear is a potent yet often overlooked aspect in mainstream models of AI integration. In this future-scoping essay, we propose a narrative framework for understanding AI-related fear, drawing on Joseph Campbell's Hero's Journey. Rather than viewing fear as an obstacle, we frame it as a vital emotional signal that can hinder or catalyze adaptation. Interpreting AI integration as a transformational journey, we offer a psychologically grounded, emotionally resonant map that treats fear not as pathology but as a compass. Our framework links the stages of Campbell's monomyth to the emotional arc of AI integration, showing how fear can be reframed through storytelling. This approach expands the tools available to organizations by blending emotional insight, narrative theory, and practical strategy for human-centric AI transformation.

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Publication Details

Journal
The Journal of Applied Behavioral Science
Published
2025-09-29
DOI
https://doi.org/10.1177/00218863251380889
Primary Topic
Wireless Sensor Networks for Data Analysis
Type
article
Field-Weighted Citation Impact
0.00
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article

Answering the Call: Reclaiming the Hero's Journey for Human Agency in an AI-dominated World

The Journal of Applied Behavioral Science
Wireless Sensor Networks for Data Analysis
article

Answering the Call: Reclaiming the Hero's Journey for Human Agency in an AI-dominated World

article en

Abstract

As artificial intelligence (AI) disrupts workplaces, the question is no longer whether organizations will adopt these technologies, but how individuals will emotionally navigate their arrival. Among emerging emotions, fear is a potent yet often overlooked aspect in mainstream models of AI integration. In this future-scoping essay, we propose a narrative framework for understanding AI-related fear, drawing on Joseph Campbell's Hero's Journey. Rather than viewing fear as an obstacle, we frame it as a vital emotional signal that can hinder or catalyze adaptation. Interpreting AI integration as a transformational journey, we offer a psychologically grounded, emotionally resonant map that treats fear not as pathology but as a compass. Our framework links the stages of Campbell's monomyth to the emotional arc of AI integration, showing how fear can be reframed through storytelling. This approach expands the tools available to organizations by blending emotional insight, narrative theory, and practical strategy for human-centric AI transformation.

The Journal of Applied Behavioral Science
ESSCA School of Management (FR)
Reduced inequalities
Openalex Percentile: Top 44%
Wireless Sensor Networks for Data Analysis
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Answering the Call: Reclaiming the Hero's Journey for Human Agency in an AI-dominated World · The Journal of Applied Behavioral Science (2025) | TGRS Research Map | TGRS