Organizational Green Buying in the Hospitality Industry

Abstract: The behavior of buying green products serves as an essential element for sustainable consumption because it depends on environmental issues and corporate sustainability duties. By using sentiment analysis jointly with word frequency analysis and topic modeling this research explores the factors that influence green purchasing behavior in hospitality sector. A total of 20 hotel managers from different hotels in Karnataka were interviewed for this research which resulted in qualitative data analysis. The analysis included topic modeling (LDA) which identified five main themes and sentiment analysis for attitudinal evaluation alongside word frequency analysis for dominant term detection. The research delivers knowledge to governmental entities and commercial organizations about responsible acquisition behavior. Keywords: Sustainable Accommodation, Green Hotel Attributes, Willingness to Pay, Environmental Concern