Competitiveness of Indonesian Processed Pineapples Exports in the Southeast Asia Market

This study aims to analyze the competitiveness of Indonesian processed pineapple (HS 200820) in the Southeast Asian market using the Revealed Comparative Advantage (RCA) and Trade Specialization Index (TSI) approaches. The study uses secondary data from UN Comtrade covering the period from 2014 to 2023. The results show that Indonesia consistently has a strong comparative advantage in processed pineapple exports, with an average RCA value of 13.07, indicating high international competitiveness. However, after peaking in 2020, the RCA value declined through 2023, reflecting potential challenges such as increased imports of substitute products, rising logistics costs, and shifting global consumer preferences toward climate-conscious products. In addition, the TSI values for Indonesian processed pineapple are consistently close to 1, indicating that Indonesia is a highly specialized exporter in this commodity. Despite some decline in export value and rising imports in the post-pandemic period, the TSI values remained in the export maturity category. These findings confirm that Indonesia’s processed pineapple sector is resilient but requires strategic improvements in innovation, sustainability, and market expansion to maintain its leading position in the regional and global markets.