The Effect Of Government Subsidy Policy And Perceived Usefulness On Polytron Electric Motorcycle Purchase Intention

The increased use of conventional motorcycles results in higher greenhouse gas emissions, which ultimately causes environmental damage. One environmentally friendly product that offers an alternative solution to this problem is the electric motorcycle. The objective of this study is to identify and analyze the effects of government subsidies and perceived usefulness on purchase intentions for Polytron electric motorcycles in Indonesia. The present quantitative study focuses on the Indonesian population. The sample size of the study was 110 respondents, who were selected using purposive sampling. The data were analyzed using the SEM-PLS technique with the SmartPLS tool. The results showed that government subsidies positively affect purchase intentions for Polytron electric motorcycles in Indonesia. Furthermore, perceived usefulness has been shown to positively influence purchase intention. This research implies that continuing the government subsidy policy, combined with a subsidy campaign and maximum socialization of the benefits of electric motors to the Indonesian people, can increase interest in buying electric motorcycles.