Perceptions of Small and Medium Industry (IKM) Actors Regarding the Role of Packaging Houses in Business in Tuban

IKM is an undertaking to produce a product from raw materials into finished materials. SMEs play a major role in the growth and development of an economy. One of the efforts to develop IKM is through the presence of packaging house services. The purpose of this research is to know the perception of the perpetrators of IKM to the role of packaging houses and also its role in improving the development of enterprises. This research is a kind of field research that is carried out through observations, documentation, as well as interviews of 5 UKM offenders in Tuban and the head of Disnakerin Kab. Tuban. The data obtained is then tested for validity using source triangulation and analyzed using collection, reduction, presentation, and inference. The results of this study show that the perpetrators of the IKM give a positive perception of the role of packaging houses as it can improve the quality of the packaging, the appearance of the product selling price, etc. In addition, packaging houses also play a role in enhancing business development that includes growth in production, sales, revenue and profits for ICT operators.