FINANCIAL EDUCATION AS A DEVICE FOR THE SUSTAINABILITY OF SMALL BUSINESSES: A LOOK AT BLACK ENTREPRENEURS FROM BAHIA

This article focuses on investigating the access to financial education by black entrepreneurs from Bahia and aims to identify the relationship between financial education and the sustainability of small businesses. The study used an empirical approach with both qualitative and quantitative methods based on the Minayo et al (2000) framework. The research involved field research, literature review, and the use of a questionnaire as a data collection instrument. The main results include insights from black entrepreneurs on their financial education and its impact on the sustainability of their businesses, as well as recommendations for improving access to financial education for black entrepreneurs. The study also provides a historical overview of financial education strategies adopted by the federal government and reflects on the realities faced by black entrepreneurs. The significance of this work lies in the connection between financial education and the sustainability of black entrepreneurs' businesses. Additionally, the research data sheds light on the challenges and opportunities related to financial education, offering valuable recommendations for the target audience.