Title Pending 8759

This is an accepted article with a DOI pre-assigned that is not yet published.This conceptual essay explores how interface-level symbols like verification badges function as micro-visual storytelling mechanisms that compress complex signals of identity, professionalism, and credibility into a single visual cue. Bridging influencer marketing, platform studies, visual semiotics, and information economics, the paper critiques current general-purpose verification systems and proposes a theoretically grounded framework for a specialized Influencer Marketing Verification Badge. The framework draws on signaling theory, platform governance, visual semiotics, and relational labor to contextualize trust formation and risks in influencer economies. It outlines a three-tiered badge evaluation model and introduces design and governance considerations to ensure signal credibility and reduce manipulation of metrics and eligibility criteria. The paper also addresses platform-specific affordances and genre-cultural differences, ultimately arguing for a contingent, auditable, and ethically sensitive signaling infrastructure to support transparency and quality in digital marketing ecosystems.

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Publication Details

Journal
Global Storytelling Journal of Digital and Moving Images
Published
2025-09-29
DOI
https://doi.org/10.3998/gs.8759
Primary Topic
Economic Growth and Productivity
Type
article
Field-Weighted Citation Impact
0.00
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Title Pending 8759

Global Storytelling Journal of Digital and Moving Images
Economic Growth and Productivity
article

Title Pending 8759

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Abstract

This is an accepted article with a DOI pre-assigned that is not yet published.This conceptual essay explores how interface-level symbols like verification badges function as micro-visual storytelling mechanisms that compress complex signals of identity, professionalism, and credibility into a single visual cue. Bridging influencer marketing, platform studies, visual semiotics, and information economics, the paper critiques current general-purpose verification systems and proposes a theoretically grounded framework for a specialized Influencer Marketing Verification Badge. The framework draws on signaling theory, platform governance, visual semiotics, and relational labor to contextualize trust formation and risks in influencer economies. It outlines a three-tiered badge evaluation model and introduces design and governance considerations to ensure signal credibility and reduce manipulation of metrics and eligibility criteria. The paper also addresses platform-specific affordances and genre-cultural differences, ultimately arguing for a contingent, auditable, and ethically sensitive signaling infrastructure to support transparency and quality in digital marketing ecosystems.

Global Storytelling Journal of Digital and Moving Images
Community of European Shipyards Associations (BE)
Industry, innovation and infrastructure
Openalex Percentile: Top 34%
Economic Growth and Productivity
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Title Pending 8759 · Global Storytelling Journal of Digital and Moving Images (2025) | TGRS Research Map | TGRS