Bridging disparities: Health equity and access to care in low-income populations

This paper explores the critical role of digital innovations, particularly conversational AI and healthcare chatbots, in enhancing health equity and improving access to care among low-income populations. It systematically evaluates how these technologies can address persistent deficiencies in healthcare awareness and service accessibility by personalizing patient engagement and streamlining care pathways. Emphasizing the transformative potential of digital health tools, this study highlights the necessity of integrating such interventions within healthcare marketing strategies to reduce disparities and promote equitable health outcomes in underserved communities.