The Impact of Green Transformational Leadership on the Green Competitive Advantage of Hotels in Egypt: The Mediating Role of Green Innovation

As a result of rapid environmental changes, hotel businesses are compelled to adopt new practices such as green transformational leadership and green innovation to address potential challenges and pressures in both internal and external work environments and transform them into green opportunities and competitive advantages. Therefore, the current study aimed to evaluate the impact of green transformational leadership on green competitive advantage and green innovation in hotels in Egypt. It also intended to evaluate the impact of green innovation on the green competitive advantage of hotels. The study also aimed to explore the mediating role of green innovation in the relationship between green transformational leadership and green competitive advantage of hotels. To achieve the study objectives, paper questionnaires were distributed to a random sample of employees at five-star hotels in Hurghada. Only 442 questionnaires were valid for final analysis. The results indicated a significant and positive impact of green transformational leadership on green competitive advantage and green innovation in five-star hotels in Hurghada. Furthermore, the results demonstrated a significant and positive impact of green innovation on the green competitive advantage of hotels. The results also revealed that green innovation plays a partial mediating role in enhancing the impact of green transformational leadership on the green competitive advantage of hotels. The study recommended that hotels in Egypt continue to adopt green transformational leadership practices and increase investment in green innovation activities to gain a competitive advantage in a highly competitive and constantly evolving environment.