Research on the cross-border E-commerce between Zhejiang Province of China and Russia under the background of building a digital innovation hub

The purpose of the study is to take the development opportunities of cross-border e-commerce between Zhejiang Province of China and Russia as the entry point, analyze and clarify the challenges faced by cross-border e-commerce of Zhejiang Province and Russia, and put forward reasonable suggestions in order to promote the sustainable development of cross-border e-commerce of both sides. The conclusion of this research is that in recent years Zhejiang Province has been actively building a Digital Innovation Hub and continuously promoting the development of new forms and models of cross-border e-commerce. Policies, complementary industrial advantages, and infrastructure improvements have provided opportunities for Zhejiang Province and Russia to develop cross-border e-commerce. Russia is one of the main target countries for Zhejiang's cross-border e-commerce «going global», cross-border e-commerce trade between Zhejiang Province and Russia has made positive progress. However, cross-border e-commerce between Zhejiang Province and Russia is facing problems such as unstable policies, logistics and financial risks, and unreasonable trade structure, which directly affects the long-term development of cross-border e-commerce. In the future, Zhejiang Province and Russia should give full play to the advantages of cross-border e-commerce, optimize the logistics system, strengthen talent training, and promote the healthy development of cross-border e-commerce.