Journey of women entrepreneurship in India: navigating through the stages of feminist identity development theory (FIDT)

Purpose This study aims to investigate the nuanced perspectives and motivations of women entrepreneurs, unveiling critical turning points and the application of feminist principles in their entrepreneurial endeavours. Design/methodology/approach This study adopts a pragmatic qualitative research approach to delve into the experiences of women entrepreneurs in India through the lens of the feminist identity development theory (FIDT). Sixteen in-depth interviews were conducted with women entrepreneurs, focusing on their motivations, challenges and the application of feminist principles in their entrepreneurial journeys. Findings This research underscores the need for a supportive environment and government interventions, emphasizing the role of policies, mentorship and community initiatives. Furthermore, it identifies avenues for future research, encouraging longitudinal studies, cross-cultural analyses and investigations into the influence of technology on feminist identity development. Originality/value This research paper uses the FIDT to explore the journey of women entrepreneurs in India, tracing their progression through stages of passive acceptance to active commitment.