IMPORTANCE OF KESHYA DRAVYA AND ITS IMPLICATIONS WITH REFERENCE TO AYURVEDIC HAIR PROMOTERS

People's overall appearance and sense of self-worth are greatly influenced by their hair, thus taking care of it is a crucial component of personal hygiene and cosmetics. The term "Keshya Dravya" in Ayurveda describes compounds that support hair growth, vigour, and health. These consist of formulations, oils, and herbs that have historically been used to promote hair growth, stop hair loss, postpone greying, and nourish the scalp. Classical Ayurvedic scriptures and current scientific research are used to elucidate the mechanisms of action, which range from enhancing scalp circulation to lowering oxidative stress and hormonal imbalance. The focus is on Ayurveda's holistic approach, which treats hair diseases' underlying causes, such as dosha imbalances and lifestyle choices, in addition to their symptoms.