ENTREPRENEURIAL STARTUPS: PATHWAYS TO SUSTAINABLE AND INCLUSIVE GROWTH

Startups are innovative ventures developing new products and services to solve the existing problems in various fields. From the past few decades, the focus of developmental policies worldwide is to give better lives to people and to make the planet more sustainable for future generations. The essential aim of sustainable development is to attain economic prosperity while caring for both society and the environment. Startups these days are applying new ideas, technologies and business models to solve the long-standing challenges related to sustainability and are addressing the problems related to inequality, resource depletion, wastage and climate change. Startups are rapidly growing in different sectors of Indian economy and the focus of present paper is to find out the role of these innovative startups in attaining sustainable and inclusive growth. The paper also elaborates, how technology is the major enabling factor for these startups to attain the sustainability goals