Culinary Tastemakers in the Digital Age: The Influence of Content Creators on Food Tourism and Consumption Patterns

The food domain in the contemporary scenario has undergone a radical change on account of the upsurge of food bloggers and social media influencers. They are now the key impetus in determining the food choices of people and accelerated the growth of food tourism. Their interventions are aggressively transforming international consumption patterns and setting new dietary trends. The food bloggers and vloggers go far beyond modest food testimonials; they largely shape the regional economies, induce food tourism, and cater to the advancement of an international food culture. This paper explores the prominent role played by the content creators in influencing consumer behaviour, marketing strategies, and the rise of culinary-centred tours.