DIGITAL PLATFORMS FOR SOCIAL SERVICES ADMINISTRATION IN THE CONTEXT OF SUSTAINABLE COMMUNITY DEVELOPMENT

The relevance of using digital platforms for social services administration is rapidly growing in the context of the digitalization of society and the need to ensure sustainable community development. The aim of the article was to analyse the effectiveness of using digital platforms for managing social services in the context of sustainable community development in Europe. The research employed the following methods: structural equation modelling (SEM) to analyse the relationships between platform performance indicators, the diffusion of innovations theory to assess the speed of their implementation, as well as comparative and content analysis to arrange data. The t-test was used to check statistical significance, the platform productivity function, as well as correlation analysis to identify relationships between the Social Progress Index (SPI) and the Sustainable Development Goals (SDGs). The results of the study show that the integration of digital platforms contributes to increasing the accessibility and efficiency of social services. A trend towards reducing the administrative burden and accelerating the achievement of sustainable development goals is identified. The article examines technical limitations and uneven access to digital technologies in European regions. The proposed ways of improvement include the development of national digital strategies, the integration of modern blockchain-based tools. The practical significance of the study is the provided recommendations for improving digital mechanisms of social governance based on the experience of European countries. Further research should be aimed at studying global practices and developing universal solutions for the digitalization of social services.