ETHICAL CONCERNS IN GENERATIVE AI

Generative artificial intelligence (AI), known as Gen AI, has significantly impacted and is increasingly integrated into our lives. Gen AI represents a paradigm shift and a transformative leap in technology, enabling the creation of new content and solutions through advanced machine learning models. As AI has evolved, ethical concerns have become a relevant topic for discussion and debate in today’s society. The objective of technology is to achieve better results and improve people's lives. No doubt, Gen AI can create new content like text, images, etc., form existing data and generate new output and has a wide area of applications such as content creation, art and design, scientific result, product development and so on. But, on the other hand, the ethical concerns of the Gen AI are complex, and it can be used for unethical and malicious purposes. It poses risks like deepfakes, cyberattacks and surveillance, ignoring the importance of ethical considerations. Ethical AI adheres to well-defined ethical guidelines, which include integrity, fairness, accountability, honesty and environmental concerns. The ethical AI involves the fulfilment of basic human needs and the creation of credibility with the public. The purpose and guiding luminaries of Gen AI should be “निष्ठा, धृतिः, सत्यम्” (dedication, steadfastness and truth). In this context, the present paper is intended to define Generative AI and ethics; examine the features and risks related to Gen AI and lastly, suggest measures to make it useful for humanity. The scholar finds that Gen AI is here to stay in the world and let us reap the advantages for social well-being.