PRIVATE ENGLISH TUTORING MARKET IN ASTANA

The objective of the study is to evaluate the English preparatory education business in Astana, highlight the problems and make recommendations for future improvements. For this purpose, content analysis of published papers on this topic and a case study of private education in Astana were used. During the preparation of this study, we found a lack of studies on the economic aspects of the private tutoring market in Kazakhstan. The findings reveal that the effectiveness of learning English in private versus public schools is contradictory, yet it has become a popular topic for research. To illustrate, 151 language schools were working in 2023 in Astana, the capital of Kazakhstan. The most successful of them has 4-6 branches in one city or within the country. Keeping the optimal size of students in groups, the content and teaching techniques were more diverse and engaging, and a supportive and friendly teaching style and communication allowed private English entities to be more productive in teaching English than public schools. Our recommendations for state and public language schools are divided into administrative and teaching improvements. Administrative measures include those made by management and relate to organising classes, creating supportive environments, scheduling, meetings, training, and marketing. Etc. Teaching measures include the development of curriculum, learning plans, technologies, assessments and feedback.