Innovation in regional tourism

At present, the socio-economic development of the regions is accompanied by intensive changes in all its structures, while great importance is paid to the service sector. It is obvious that the sustainable development of the tourism services sector is impossible without the active impact of innovative changes taking place in society. This article discusses the urgent problem of innovation in regional tourism. The object of this study is innovation in regional tourism. The purpose of the study is to identify the key parameters of the innovation activities of regional tourism, develop a viable methodology for assessing the level of tourism innovations in the region and develop strategic vectors for the development of the region in the field of innovation activities. The main objectives of the study are: to study the content of the concept of innovation in regional tourism; development of methodological tools aimed at assessing the level of innovation in tourism, as well as the development of key strategies for the behavior of regional tourism in order to increase the level of innovation in the industry. To solve the tasks, a critical and systematic analysis of the profile literature was used. The methodological tools were developed with the involvement of experts. The information base of the study was the data of the map of expert assessments. The results of assessing the level of development of innovations in regional tourism are the basis for developing strategies for the development of the region. A specific action scenario is developed for each level. With the help of the proposed methodological tools, it is possible to identify problematic parameters that hinder the development of innovations in the tourism industry. The results obtained during the study and presented in the article can be used by travel companies, tourism authorities, as well as for scientific research.