Labor Supply and Entertainment Innovations: Evidence from the US TV Rollout

We study the impact of entertainment technology on labor supply. Using Social Security work histories and a natural experiment arising from the regulated US rollout of television, we estimate that a station launch reduced the probability of working by around 0.3 percentage points, driven mainly by an increase in older-age-group retirement rates. The results support the hypothesis that television's rise contributed to the midcentury transition of retirement from a necessity to “golden years” of enjoyment. Our findings indicate that entertainment innovations have a less pronounced effect on overall labor supply trends than model calibrations in the previous literature suggest. (JEL D91, J22, J26, L82, N32)