Visual Translation Design of the Folklore Intangible Cultural Heritage of the Grand Canal in Tianjin

In the context of the integration of the intangible cultural heritage dissemination of China's Grand Canal in the context of cultural power and the living inheritance of the intangible cultural heritage of the Grand Canal from the perspective of cultural creativity, this paper takes the folklore intangible cultural heritage of the Tianjin section of the Grand Canal as the research object, deeply explores the cultural connotation and symbols of the canal, and studies the way of visual image translation and design of intangible cultural heritage. Based on the perspective of cultural inheritance and development, this paper analyzes the relationship between Tianjin Canal folklore and visual design, combines modern design visual thinking, and uses the means of element extraction, reconstruction and recreation to carry out the modern visual image expression of intangible cultural heritage. Taking the traditional intangible cultural heritage of "Dafulai Guoba Cuisine" in the Tianjin section of the Grand Canal as an example, the visual communication performance is carried out through the establishment of a symbolic image, which is of great significance to the dissemination of Tianjin's food intangible cultural heritage and its rebirth in the era of visual culture.