Strategii de comunicare și promovare in mediul online si offline pentru servicii medicale dentare

The promotion of medical services is regulated by national and internationallegislation that protects patients' rights and ensures an ethical standard inadvertising, this is a sensitive process that must comply with strict ethicalstandards and regulations. In the current context in which digitalization andcompetitiveness in the healthcare field require the adoption of effective methods ofattracting and retaining patients in the online and offline environment and giventhe direct impact on patients' health, any marketing and communication strategymust be transparent, fair and provide truthful information.