AN ASSESSMENT OF IMPLEMENTING GREEN HRM PRACTICES ON EMPLOYEES' GREEN PERFORMANCE: THE MODERATING ROLE OF ECO-FRIENDLY BEHAVIOR

In the midst of environmental problems that continue to increase along with awareness of the negative impact of human activities on the global ecosystem. As a result of these negative impacts, almost every industry has implemented practices aimed at protecting the environment. Green human resource management practices are a policy that can be implemented in industry. One industry that has an important role in realizing sustainability is the hotel industry. The hotel industry has a high level of resource consumption, such as air, energy, and produces waste. This study aims to analyze the effect of Green Human Resource Management (GHRM) practices on Employee Green Performance (EGP) and Eco-friendly Behavior (EFB) as a moderator variable in the relationship between GHRM and EGP. GHRM practices are one of the ways that companies, especially the hospitality industry, need to do towards environmental sustainability, especially in the hospitality industry which has a high level of resource consumption. This research uses a questionnaire survey distributed to employees of 3-5 star hotels in Yogyakarta City and Sleman. A total of 52 respondents were obtained and analyzed using SPSS. The results of the study indicate that GHRM has an effect on EGP, and EFB is proven to moderate the relationship between GHRM and EGP. These findings strengthen the evidence that GRM practices can increase employees' awareness of the environment and EFB is a reinforcing factor in encouraging employees to behave more environmentally friendly in their work. This study contributes to the understanding of the importance of GHRM and EFB in improving sustainability performance in the hospitality sector.