The Image of Artificial Intelligence in the Mirror of Modern Culture: Public Reflection

The object of the study is the culture of artificial intelligence (AI); the subject – its understanding in modern culture: mass media, social networks. Attention was drawn to the use of AI in various industries, ethical issues, its functioning, etc. It is noted that public reflection is a component of the AI-culture and at the same time a factor in its formation. AI receives a response in the information space, causes lively discussions, produces assessments and opinions. Particular attention is paid to whether a positive or negative assessment is expressed about AI in public opinion, which aspects of the AI culture are more important for members of modern society. The study was conducted using a set of research tools: methods of analysis, observation, description, value, cultural and historical methods using interdisciplinary and integrated approaches. The method used was to analyze publications from electronic media, social networks, etc. The scientific novelty of the study is due to the novelty of the AI culture as a subject of study. Criteria for assessing AI in public opinion have not been developed, making the assessment of the reflection of AI culture in public opinion subjective. However, the study relied on the opinions of representatives of various social groups. The majority of users have positive opinion of AI, it is common to consider it as a useful tool that improves the quality of human life, it is not dangerous. Negative statements concern the undesirable impact of AI on people, the possible loss of jobs by people, the use of neural networks by fraudsters, and a possible attack by AI. It is concluded that the study of public reflection on AI helps to better understand the AI-culture.