ASSESSMENT METHODS OF THE TERRITORIAL TOURIST POTENTIAL

Abstract. The assessment methodology of the territorial tourism potential is an integrated approach aimed at analyzing and evaluating the resources, conditions and opportunities of the territory for the tourism development. It includes several stages and methods that make it possible to determine the territorial attractiveness for tourists, as well as identify prospects and limitations for the tourism development, which allows a comprehensive study of the territory in terms of its suitability and prospects for the tourism development. This process includes the analysis of various aspects such as natural, cultural, infrastructural and socio-economic resources, as well as the identification of factors that may contribute to or hinder the tourism development.