Administrative audit of a retail automotive sales company in the state of Veracruz

The main purpose of this research was to conduct an administrative audit of a small automotive marketing company in the state of Veracruz. The objective was to evaluate the efficiency, effectiveness, and regulatory compliance of its internal processes. This was a field, descriptive, and documentary research project, using instruments and interviews with the Management, Sales, and Banking departments, on the management of its administrative processes. The results showed that employees need to be made aware of the company's philosophy, strategies implemented to achieve objectives, employee motivation is lacking, communication is improved, and management supervision and monitoring are implemented to ensure proper operation. The areas present functional management, and although they have administrative processes, they are not fully executed adequately. Therefore, staff training is recommended to achieve greater levels of efficiency and strategic alignment within the company.