The Impact of Facial Sensitivity on the Motivation and Job Search Efficacy of Management University Students

[Purpose] This study aims to investigate the impact of face sensitivity on the choice of major and job search efficacy among students enrolled in a business college. [Methodology] The study analyzed survey responses from 285 students attending a two－ year university located in Seoul. Multiple regression analysis was employed to examine the relationships between face sensitivity sub－factors and career－related outcomes. [Findings] The analysis revealed that the sub－dimensions of face sensitivity－fear of losing face, social conformity, and other－oriented consciousness－had significant influences on students’ major selection factors such as personal interest, social contribution, and academic expertise, in that order. Regarding job search efficacy, these sub－dimensions had a significant impact in the order of self－directed career planning. [Implications] These findings suggest that fostering positive attitudes and perceptions toward the business field may enhance students’ career development and maturity after graduation.