Communication for SDG 3: An Analysis of Strategies and Campaigns of Developmental Agencies in Jharkhand

Effective communication techniques are crucial for promoting health and well-being in developmental efforts aimed at achieving Sustainable Development Goal 3 (SDG 3), particularly in challenging states like Jharkhand, India. This study examines the communication tactics employed by a few Jharkhand-based NGOs and agencies to achieve the goals of Sustainable Development Goal 3, and explores potential implementation issues. The study uses a mixed-method approach and descriptive research design to interview representatives of specific NGOs (Breakthrough, Ekjut, Nischay Foundation, ASHA, CINI, UNICEF) in-depth. Qualitative insights into communication tactics highlight prevalent behaviours, obstacles, and outcomes. The results show that NGOs employ a range of communication tactics, including edutainment, community engagement, and the utilisation of both traditional and digital media. Participation in the community is essential for promoting trust and changing behaviour. Language differences, geographical restrictions, poor infrastructure, and cultural traditions that obstruct health education are among the top challenges.