AGRICULTURAL INFORMATION IN THE DIGITAL AGE: THE ROLE OF SOCIAL MEDIA IN THE FIER DISTRICT, ALBANIA

This study aims to analyze the use of social networks and similar platforms by farmers and state extension service workers as tools for obtaining and transmitting information in the agricultural sector. At a time when social networks have become an inseparable part of everyday life, they serve not only for personal communication, but increasingly also for the exchange of professional information and the dissemination of innovations. Through a questionnaire distributed to farmers and extension workers in all municipalities of the Fier district, the study examines their perception of the role of these platforms as useful communication instruments and identifies ways in which they can be used more effectively to improve the dissemination of agricultural information.