A Review Paper on Emerging Trends of E Commerce and the Green Future of India

Abstract India is going through a revolution in e-commerce. Markets and supply chains are changing as a result of the explosive growth of online retail, which is facilitated by digital public infrastructure such as UPI and ONDC. Environmental issues like packaging waste, carbon emissions from logistics, and increased energy demand from data infrastructure are associated with this growth, though. This essay examines the research on Indian e-commerce trends and how they relate to sustainability objectives. We simplify these insights, relate them to the Sustainable Development Goals (SDG 9, SDG 12, and SDG 13), and suggest a path forward for India's e-commerce industry to adopt more environmentally friendly practices. Opportunities in circular business models, open digital networks, sustainable packaging, and electric mobility are highlighted in the paper. We contend that the success of e-commerce will determine India's green future.