RELATIONSHIP BETWEEN PERCEPTION OF INSURANCE OPPORTUNITIES AND ATTITUDE TOWARDS INSURANCE: A STUDY OF NIGERIA SOCIAL INSURANCE TRUST FUND, ONTSHA, ANAMBRA STATE, NIGERIA.

The study examined relationship between insurance opportunities and attitude towards insurance. Ninety-four (94) workers drawn from Nigeria Social Insurance Trust Fund in Onitsha served as participant for the study. They comprised 39(41.5%) males, and 55(58.5%) females. Their age ranged from 32 to 76 years. The mean age was 53.53 and the standard deviation was 13.21 Purposive sampling technique was used in sampling the office. Incident sampling technique was used to sample the participants for the study. Two instruments were used in the study: Attitude towards Insurance Scale and Perception of insurance opportunities Scale. The study used a cross sectional design and Pearson Product Moment Statistics. The study results showed that attitude towards insurance positively and significantly had relationship with loyalty dimension of perception of insurance opportunity in Anambra State, Nigeria at r =0.22, p<.01,N=94. The result also showed that attitude to insurance negatively and significantly had relationship with transparency dimension of perception of insurance opportunity in Anambra State, Nigeria at r = -0.60, p<.01,N=94. More so, the result indicated that attitude towards insurance negatively and significantly had relationship with proficiency dimension of perception of insurance opportunity in Anambra State, Nigeria at r = -0.74, p<.01,N=94 Conversely, attitude to insurance had no significant relationship with reliable, dimension of perception of insurance opportunity in Anambra State, Nigeria at r = -0.05, p>.01,N=94. However, attitude to insurance had negative and significant relationship with convenient services, dimension of perception of insurance opportunity in Anambra State, Nigeria at r = -0.44, p<.01,N=94. Based on the findings, the study recommends that insurance organisation should provide adequate information that will promote transparency, proficiency, reliability, and convenient services these will increase positive attitudes to access insurance opportunities.