<b>FACTORS INFLUENCING THE ADOPTION OF 4.0 TECHNOLOGIES IN MANUFACTURING SMES IN DUITAMA, BOYACÁ, COLOMBIA</b>

The manufacturing sector in the municipality of Duitama, Boyacá, currently faces significant limitations stemming from increasing globalization. This global pressure is prompting various companies within the subsector to consider integrating Industry 4.0 tools. However, small and medium-sized enterprises (SMEs) often encounter difficulties in transitioning to the comprehensive suite of tools inherent to this new technological era. This challenge may also stem from entrepreneurs' limited vision of their own potential. Furthermore, several factors impede the successful adoption of these technologies, potentially leading to a passive waiting approach from managers, coupled with an inadequate appreciation of the risks associated with delayed adoption. Therefore, this study aims to define strategic guidelines to steer managers of manufacturing SMEs towards a successful adoption of Industry 4.0 technologies. The study employs a qualitative, descriptive approach with a case study design. Findings indicate that the primary constraints are a lack of financial and technical resources, compounded by insufficient knowledge of technological integration and resistance to change. Consequently, the strategic guidelines proposed in this study are expected to mitigate these limitations, thereby facilitating a successful transition to Industry 4.0 within the local manufacturing subsector.